Ration Fashion Britain

The economic meltdown of 2007 shook the financial world and recently the media has been bombarding us with the phrase “credit crunch”.  The news is full of budget deficits and the need for cuts, local councils are walking a tight rope whilst trying to maintain public services and simultaneously reduce their spending.

During and after the Second World War rationing was the norm of everyday life, adults were rationed to a fixed number of clothing coupons per year, each item of clothing had a coupon value and the government fixed the price of clothing.  The motto in those days was “make do and mend”.

Clothing coupon book

If the crisis’s continues we may see a return of government ads such as those that encouraged housewives to be inventive in their cooking.  Lord Woolton the Minister of Food at the time urged people to use more vegetables, particularly potatoes.  He even had a meatless recipe named after him, called the Woolton Pie.  Maybe we will see the birth of government websites advising the general public on how to feed a family on a limited budget, or how to make / alter clothing etc.

There does appear to be a rise in the craft movement, local colleges now offer knitting, sewing and crochet classes.  There also appears to be a rise in sales of cheaper cuts of meat such as brisket as families struggle to make their money go further.

When it comes to clothing babies and young children there is no doubt that more often than not they outgrow their clothing long before they are worn out.  This leaves the family with several options.

  1. Sell or trade outgrown baby clothing on the second hand market
  2. Use the fabric from the clothing to make new garments
  3. Utilise the fabric to make a babies memory patchwork quilt.

Now might be a good time to take up a new hobby, invest in a new skill by joining a local craft class, you never know when your new found skill might come in handy.



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